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If you would like to pursue a career with ample training and development opportunities, then look no further than Hong Kong Airlines.We provide professional training and career development opportunities for those who are prepared to grow with an energetic company. Due to rapid expansion, we are looking for high caliber candidates to join our professional team.

General Manager, Branding and Social Media

Apply now Job no: 492608
Work type: Full time
Location: Hong Kong SAR
Categories: Human Resources and Administration


  • Develop and maintain the company’s overall brand and social media/digital strategy
  • Formulate, educate and promote the company’s brand strategy
  • Ensure a consistent brand implementation effort through partnerships with all departments
  • Position Hong Kong Airlines as a global brand with a growing network
  • Work with relevant departments to create on-brand external customer experiences and brand promotion and social customer care



  • Bachelor’s degree in Communications/Marketing/Language or related disciplines
  • Minimum 10 years’ experience in brand management, marketing or advertising at managerial level in multinational companies in Asia and N. America/Europe.
  • Broad knowledge and experience in branding, digital marketing/social media, global marketing experience and strategic thinking
  • Native level in English and fluent in Chinese
  • Excellent communication and interpersonal skills, with ability to work effectively and cross-functionally with people at all levels, both internally and externally
  • Innovative, team player and result-oriented


We offer an attractive employment package including free travel privilege* and staff training & development to successful candidates. For interested parties, please apply through our e-recruitment system.

To understand more of our company and other vacancies, please visit our website at


Free Travel Privilege

  • Employee and his/her family & friends (for single employee) will be benefit from the free and the lowest fare travel arrangement
  • All destinations flown by HK Airlines and its partners
  • Free tickets, maximum 10-round trip per year
  • 2 more round trip free tickets will be granted to the employee who has completed 5-year of continuous service


Hong Kong Airlines is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only.

Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months.

Under the Personal Data (Privacy) Ordinance, you have the right to ascertain whether we hold your personal data, and if we do, to request for a copy of the data and/or to request the correction of any of the data that is inaccurate. Requests for access to and/or correction of your personal data relating to your application should be sent to us via postal mail at the following address:


Hong Kong Airlines Limited

Human Resources & Administration Department

11/F, One Citygate, 20 Tat Tung Road,

Tung Chung, Lantau, Hong Kong


We may charge a reasonable fee for the processing of any data access request

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