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If you would like to pursue a career with ample training and development opportunities, then look no further than Hong Kong Airlines.We provide professional training and career development opportunities for those who are prepared to grow with an energetic company. Due to rapid expansion, we are looking for high caliber candidates to join our professional team.

Assistant Manager, Global Marketing (Product)

Apply now Job no: 492650
Work type: Full time
Location: Hong Kong SAR
Categories: Commercial


  • Assist marketing manager to formulate the overall Marketing Strategy coping with product plans
  • Analyze the product features, market needs, sales data, consumer behaviour and the competitive environment of each of the products and formulate respective Marketing Strategy and Activities. Products including new route launch, business class, frequent flyer program and destination promotion etc
  • Assist marketing manager to execute those Marketing Activities, including communication concept development, copywriting, production support, media placement and digital marketing intelligence of product promotion by working closely with internal designers and external advertising and media agencies, as to ensure the target ROI to be reached
  • Provide coaching and support of marketing strategic planning and design to Global markets
  • Assist with the planning, execution and evaluation of partnership and joint promotions, and explore new opportunities with potential partnerships including tourism boards and airports
  • Monitor the latest industry market trends and updates



  • University degree holder in Marketing, Communication, Advertising or related disciplines
  • At least 5 years experience in product marketing, travel and/or aviation fields
  • Familiar with performance driven digital marketing landscape in Hong Kong and/or Mainland China, APEC and North America is a must
  • Experience in Marketing or Communications in Hong Kong, Mainland China, APEC and North America is a strong advantage
  • Self-motivated, proactive, able to multi-task, and with a team-player attitude
  • Able to work under pressure and meet tight deadlines, reliable and independent, bring a positive attitude and energy to the team
  • Excellent problem solving, interpersonal and communication skills
  • Excellent command of spoken and written Cantonese, Putonghua, and English
  • Proficiency in MS Office
  • Strong understanding and interested in current Marketing & Branding best practices in the industry, and able to bring insights to the team’s Marketing strategies


We offer an attractive employment package including free travel privilege* and staff training & development to successful candidates.

For interested parties, please apply through our e-recruitment system at

To understand more of our company and other vacancies, please visit our website at


Free Travel Privilege

  • Employee and his/her family & friends (for single employee) will be benefit from the free and the lowest fare travel arrangement
  • All destinations flown by HK Airlines and its partners
  • Free tickets, maximum 10-round trip per year
  • 2 more round trip free tickets will be granted to the employee who has completed 5-year of continuous service


Hong Kong Airlines is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only.

Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months.

Under the Personal Data (Privacy) Ordinance, you have the right to ascertain whether we hold your personal data, and if we do, to request for a copy of the data and/or to request the correction of any of the data that is inaccurate. Requests for access to and/or correction of your personal data relating to your application should be sent to us via postal mail at the following address:


Hong Kong Airlines Limited

Human Resources & Administration Department

11/F, One Citygate, 20 Tat Tung Road,

Tung Chung, Lantau, Hong Kong


We may charge a reasonable fee for the processing of any data access request

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