Responsibilities:

• Develop comprehensive commercial strategy to ensure the strategic growth initiatives and achieve targets related to product, pricing, routes, sales and marketing strategies as well as E-commerce.
• Identify opportunities for revenue generation, market expansion, and competitive differentiation to establish adequate strategic and resources planning, in order to secure and upkeep the company's leading position in the industry. 
• Analyze industry trends, competitive landscape, and customer insights to make strategic decision-making and resource allocation.
• Collaborate with cross-functional leaders to integrate the commercial strategies with the Company’s overall business goals.
• Develop short-term and long-term commercial plans, set ambitious achievable targets for revenue, market share, and other key performance indicators.
• Identify new revenue generating opportunities through innovative product development and strategic partnerships for the global market.  
• Monitor the competitors and market dynamics to quickly adapt pricing and sales strategies as needed.
• Lead, mentor, and develop a high-performing team in the department. 
• Promote a collaborative, cross-functional working environment to facilitate high efficiency execution of commercial strategies.

Requirements:

• Bachelor degree or above in Business Management related discipline. 
• Extensive work experience in airlines and a minimum of 20 years in commercial management, in which 10 years in senior management level.  
• In depth knowledge and experience in international passenger revenue management, route planning, class management, price & cost management, freight rates, etc
• Excellent management and communication skills with different cultural employees, external customers, travel agents, government authority, tourism boards, mass media, etc.
• Strong analytical and problem solving skills, sensitive to figures and a fast decision maker.
• Strong business acumen, leadership and interpersonal skills.
• Good command of both written and spoken English and Chinese, including Putonghua.
• Able to work under pressure.