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If you would like to pursue a career with ample training and development opportunities, then look no further than Hong Kong Airlines.We provide professional training and career development opportunities for those who are prepared to grow with an energetic company. Due to rapid expansion, we are looking for high caliber candidates to join our professional team.

Assistant Manager, International Marketing

Apply now Job no: 492621
Work type: Full time
Location: Hong Kong SAR
Categories: Commercial


  • Formulation of global marketing strategies and associated sales goals, and product and services strategies for assigned markets. Manage and supervise sales and marketing performance of markets to ensure KPI achievement
  • Deployment of effective product and services strategies. Lead the transition of global marketing plans to local domestic scenarios to achieve global marketing goals. Launch new products from product development stages. Launch strategic tactical campaigns. Facilitate sales and communication training to global sales teams
  • Manage Internationally focused web and digital marketing assets, including video, photography, web sites, and technological assistance for all markets. Incorporates marketing strategies into all performance-driven digital marketing channels
  • Provide coaching, support and strategic planning for global teams
  • Maintain strong market sense and analytical skills to help build and sustain key global markets in sales production
  • Keep abreast of ever-changing market conditions and collaborate with outstations on direction



  • University degree holder in Marketing, Communications, Advertising or related disciplines
  • At least 5 years’ experience in product sales or marketing, travel and/or the aviation industry in APEC and/or North America markets
  • Familiarity with performance driven digital marketing landscape in APEC and North America is crucial
  • Must be self-motivated, proactive, able to multi-task, and work well within a team
  • Ability to work under pressure and meet tight deadlines, be reliable and independent, and bring a positive attitude to the team
  • Excellent problem solving capabilities, interpersonal and communication skills
  • Native level in English and fluent in Chinese
  • Must have strong understanding and interest in current marketing and branding best practices in the aviation industry, with the ability to bring insights to the team’s global strategies 


We offer an attractive employment package including free travel privilege* and staff training & development to successful candidates.

For interested parties, please apply through our e-recruitment system  at

To understand more of our company and other vacancies, please visit our website at


Free Travel Privilege

  • Employee and his/her family & friends (for single employee) will be benefit from the free and the lowest fare travel arrangement
  • All destinations flown by HK Airlines and its partners
  • Free tickets, maximum 10-round trip per year
  • 2 more round trip free tickets will be granted to the employee who has completed 5-year of continuous service


Hong Kong Airlines is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only.

Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months.

Under the Personal Data (Privacy) Ordinance, you have the right to ascertain whether we hold your personal data, and if we do, to request for a copy of the data and/or to request the correction of any of the data that is inaccurate. Requests for access to and/or correction of your personal data relating to your application should be sent to us via postal mail at the following address:


Hong Kong Airlines Limited

Human Resources & Administration Department

11/F, One Citygate, 20 Tat Tung Road,

Tung Chung, Lantau, Hong Kong


We may charge a reasonable fee for the processing of any data access request

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