Job Description

• Assist the Product Management Centre in formulating an overall marketing strategy for the company’s featuring products (e.g. new route launch, Business Class, frequent flyer program, destinations, etc.);
• Analyze individual products features, market needs, sales data, consumer behaviour, and the competitive environment to develop respective marketing strategies and activities;
• Lead the team in executing marketing activities such as communications, concepts development, copy-writing, production support, media placements and digital marketing intelligence for featured product promotions;
• Work closely with internal and external parties to ensure the targeted ROI is achieved;
• Provide coaching and strategic planning support to the teams;
• Implement the planning, execution, and evaluation of existing partnerships and joint promotions;
• Explore new opportunities with potential partners such as tourism boards and airports; and
• Monitor the latest industry trends and updates to inform marketing strategies and initiatives.

Requirements

• Bachelor’s degree in Marketing, Business Management or other related disciplines;
• At least 10 years of relevant working experience in airline commercial or business development gained in sizeable organization;
• Relevant experience in travel / hospitality industry, bank partnership or loyalty program is preferred;
• Familiar with performance driven digital marketing landscape in Hong Kong and/or Mainland China, APEC and North America is a strong advantage;
• Self-motivated, proactive, able to multi-task, and with a team-player attitude;
• Strong understanding and interest in current Marketing & Branding best practices in the industry, and able to bring insights to the team’s Marketing strategies;
• Able to work under pressure and meet tight deadlines, reliable and independent, bringing a positive attitude and energy to the team;
• Strong negotiation skills and analytical skills;
• Ability to work under pressure with strong multi-tasking and organization skills;
• Proficient in spoken and written English and Chinese (including Putonghua); and
• Proficiency in MS Office.