Live-Streaming Operation Executive
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Job no: 494261
Work type: Full time
Location: Hong Kong SAR
Categories: Commercial
Base Shen Zhen\ Hong Kong
Job responsibilities:
Supplier management and team building:
- Manage and communicate with supplier team, to complete the basic work of setting up stores and back-end live broadcasting (one-year cooperation period);
- Provide professional operation team building, including core live streaming positions such as operation, control, content planning, and after-sales management; and
- Complete the establishment of the team through training, recruitment, etc.
Account and live broadcast room operation:
- Formulate specific operation strategies to provide operational support for various e-commerce accounts according to the account development plan;
- Monitor live operation of the live room, including audience interaction, traffic changes, product sales, etc., to solve problems and adjust strategies in a timely manner;
- Provide on-site control operation and management, including live equipment debugging, screen switching, sound control, etc., to ensure the smooth progress of the live broadcast; and
- Collect and analyze live related data, such as the number of viewers, time spent, purchase conversion rate, etc., and make data reports to provide a basis for optimizing live operations.
Platform traffic improvement, promotion, and advertising placement:
- Formulate live room operation strategies, traffic enhancement, brand promotion, and advertising placement plans, continuously creating product plans suitable for promotion on various platforms and supporting incentive mechanisms; and
- Assist in evaluating the feasibility of the matrix account development and providing reference opinions for the development of matrix accounts.
Job requirements:
- Minimum 2-year experience on reporting or media industry;
- Preferred experience with Douyin backend, Ads optimization and practical experience with online promotion activities;
- Passion for social media, curiosity for new trends, understanding of platform rules, and familiarity with platform operation strategies are preferred;
- Strong industry insight, perceptiveness, and cost awareness;
- Independent planning, copywriting, and editing skills, as well as proficiency in writing and language; and
- Ability to adapt to the high-intensity work and flexible working hours of live e-commerce.
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