Manager / Assistant Manager, Digital Marketing and Analysis
Job no: 494601
Work type: Full time
Location: Hong Kong SAR
Categories: Commercial
Responsibilities:
- Digital Strategy Development: Create and implement comprehensive digital marketing strategies to increase acquisition, engagement, e-commerce activities in marketplace and partnership to driving revenue .
- Campaign Management: Plan and manage multi-channel marketing campaigns across social media, email, search engines, and other digital platforms.
- Content Creation: Oversee the creation of engaging content that resonates with our target audience, including blog posts, social media updates, newsletters, and promotional materials.
- SEO/SEM Optimization: Optimize website and app store presence for search engines to improve organic visibility and rankings.
- Analytics and Reporting: Monitor, analyze, and report on the performance of all digital marketing campaigns, using insights to refine strategies and improve ROI.
- Budget Management: Manage the digital marketing budget effectively to maximize impact and efficien
- Market Research: Stay up-to-date with the latest industry trends, competitor activities, and consumer behaviour to inform marketing decisions.
- Team Co-work: Collaborate with cross-functional teams, providing guidance and support to achieve objectives as above.
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 4 years of experience in digital marketing, preferably within the travel or hospitality or e-commerce sectors.
- Proven success in developing and executing effective digital marketing campaigns focused on member acquisition, engagement and e-commerce business driven.
- Strong understanding of current digital marketing concepts, strategies, and best practices.
- Proficient in marketing tools and platforms such as Google Analytics, AdWords, SEO tools, CRM systems, and email marketing software.
- Experience with social media management, content creation, and KOL engagement.
- Excellent analytical skills with the ability to interpret data and translate it into actionable strategies.
- Strong communication and interpersonal skills.
- Creative thinker with the ability to propose innovative marketing ideas and incentive programs.
- Ability to work independently and collaboratively within a team environment.
- Fluent in English, Cantonese and Madrin. Passion for travel and enhancing customer experiences.
Advertised: China Standard Time
Application close: China Standard Time
Apply now