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If you would like to pursue a career with ample training and development opportunities, then look no further than Hong Kong Airlines.We provide professional training and career development opportunities for those who are prepared to grow with an energetic company. Due to rapid expansion, we are looking for high caliber candidates to join our professional team.

Supervisor / Officer, E-Commerce (Business Analyst)

Apply now Job no: 492648
Work type: Full time
Location: Hong Kong SAR
Categories: Commercial


Be the product owner for the end-to-end digital experience, development and implementation at, including flight booking, manage booking, travel retail and content management platform in order to improve online and mobile product and services, air and non-air ancillary sales, as well as digital presence.

You will be developing user experience and consumer journey on omni-channels to optimize sales performance and customer experience. Exposure of some business analysis and project management would also be involved in this role.


What you’ll do :

Work closely with other business stakeholders such as marketing, compliance, legal, product development, reservations, airports, outstations, etc,and internal IT, external vendors for deriving business logic, requirements that deliver the exceptional customer experiences on the digital channels

Translate business and customer need into detailed product requirements documents with the consideration of business rules and acceptance criteria, etc before system development starts

Manage and prioritise business requirements, and also cost control in view of the budget plan

Closely communicate business requirements with developers and vendors to ensure the outcome aligning with our expectation

Understand legal requirements of online and mobile functions into compliant and customer friendly experiences

Assist to compile and analyze current website and app performance, customer feedback, complaints and market trends to help improve both front end and back end tool experience in close collaboration with Commercial and IT

Review testing plan, support user acceptance test or go-live testing with external vendors

Provide support on post go-live communication and write product brief

Report to Assistant Manager to be accountable for the role of Product Owner with leading one or two officers in the team if necessary


What do we expect from you :

Bachelor Degree in e-Commerce, Statistics, Computer Science, Digital, Information System or relevant disciplines

A minimum of 3 to 4 years or above experience in an e-commerce or digital environment preferentially in aviation industry

Self motivated with can-do attitude to articulate strategy, make recommendations, implement new approaches to fix complex problems to achieve more customer satisfaction

Comfortable working and communicating with stakeholders at all levels and getting the best out of our development team

Strong passion of owning the end-to-end product lifecycle and enthusiasm to deliver the best customer travel experience in an airline

Experience with Content Management System, airline reservation, check in and UAT would be preferred

Experience with working and communicating with developers in China is an advantage

Willing to travel to China occasionally for meeting with internal IT and partners

Business fluency in oral and written English and Mandarin, with excellent communication, influencing skills

Proficiency in PC skills including MS Words, Excel  

Candidate with less experience will be considered as E-Commerce Officer


We offer an attractive employment package including free travel privilege* and staff training & development to successful candidates.

For interested parties, please apply through our e-recruitment system at

To understand more of our company and other vacancies, please visit our website at


Free Travel Privilege

  • Employee and his/her family & friends (for single employee) will be benefit from the free and the lowest fare travel arrangement
  • All destinations flown by HK Airlines and its partners
  • Free tickets, maximum 10-round trip per year
  • 2 more round trip free tickets will be granted to the employee who has completed 5-year of continuous service


Hong Kong Airlines is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only.

Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months.

Under the Personal Data (Privacy) Ordinance, you have the right to ascertain whether we hold your personal data, and if we do, to request for a copy of the data and/or to request the correction of any of the data that is inaccurate. Requests for access to and/or correction of your personal data relating to your application should be sent to us via postal mail at the following address:


Hong Kong Airlines Limited

Human Resources & Administration Department

11/F, One Citygate, 20 Tat Tung Road,

Tung Chung, Lantau, Hong Kong


We may charge a reasonable fee for the processing of any data access request

Applications close:

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